Start-Up Down is a tale of conflict between cultures, people, dreams, desires and world views in an era of a virtual gold rush. At the time, when the big high-tech bubble was soaring high before it burst. Boaz Tamir is called on to save the Telrad company, a sick, Israeli communications dinosaur. Tamir believes it is possible to restore the company to health with the power of vision, with an alternative concept of management and with the ability to carve out of his worldview a practical and applicable strategy. |